Untitled Document

: About the Conceptual team…

Graphic designer and concept artist, Beni Stilborg, is born with an unlimited vision for natural living spaces and functional furniture design. Stilborg studied graphic art in Copenhagen, Denmark and is a holder of the most sought after Scandinavian designer award 'Scanstar'.

He has had an invisible 'hand' in many advertised consumer products in South Africa over the past 30 years. He is a winner of 8 gold and 7 silver medals for his innovative designs at exhibitions held over the past 15 years at the 'Rand Show' Johannesburg, the Design for Living Cape Town, and numerous show stands country wide. His original designs, copy lines and images have been used by many South African manufacturers and advertising agencies.

Since 1985, Beni Stilborg has dedicated most of his professional time to work on life enhancing projects only.

His new project, BioLodge in Darling, Western Cape, is intended to be a model for BioLodge complexes outside all main cities all over the world.
He is a founder member of MINSA group. His portfolio is concept, design and development.

Environmental Researcher, Maria Jensen, studied industrial design in Berlin and this education became useful during the time she studied fabrics and their sources in South Africa. Maria's main sensitivity is to the promotion of an all encompassing quality in health. What ever she turns her interest to has to have an underlying theme of quality.

Jensen's research into the rapid increase of illnesses that are directly linked to the home environment led to her natural sleep concept, the Jensen Japan Shiki System. After Jensen had identified the most common source of these illnesses, she introduced her natural mattress system to the South African consumer market in 1985.

Her books "In Bed with your Body" and "Mom 2000+" provide a solid platform that enables all who wish to stay healthy to examine their own home and sleep environment, and the impact bad sleep has on our health.
Maria Jensen is a founder member of the MINSA group. Her portfolio is concept, research and training.

Moreno Franco…["Franco"]. Following a Diploma In Design [M.Des] from the London R.C.A. in Industrial design and Graphic design, he has spent 15 of the last 20 years in below-the-line graphic design, product design and product innovation. As well as being involved in multi-media presentation, Franco has also had much experience in environmental design. Having worked closely with several client marketing divisions in product promotion, both at point-of-sale and all media, he has developed a very keen sense of product development in relation to consumer target market.

Now he is principally involved in project managing concepts or generating saleable ideas - although he still keep his hand in the design field - designing for web-marketing, packaging, interiors for clubs and cafes, corporate identities and originating product promotion campaigns.